Celebrate Milwaukee on 414 Day at 3rd Street Market Hall

Saturday, April 12 | 12–5 PM | Free Admission

Milwaukee’s favorite day is almost here—414 Day is going down at 3rd Street Market Hall, and this year’s celebration is shaping up to be one for the books.

From 12 to 5 PM, the heart of downtown will be filled with live music from local DJs, live art, and even on-site flash tattoos—all while you sip, snack, and shop through the best the city has to offer. The market’s lineup of food and drink vendors will be in full effect, serving up everything from tacos to cocktails, creating a true taste of Milwaukee under one roof.

The spotlight this year is on Milwaukee’s independent clothing scene. Throughout the afternoon, we’ll be showcasing exclusive drops and special releases from some of the city’s most creative and respected local brands. Stay tuned in the coming days as we preview some of the featured labels and give you a sneak peek at what’s dropping.

Whether you’re born and raised or new to the 414, this event is for anyone who loves this city. It’s open to the public, free to attend, and built on the spirit of community, creativity, and culture that makes Milwaukee unique.

Mark your calendars — April 12 is your chance to pull up, show love, and celebrate the city we call home.